A job advertisement, also known as a job advert, job vacancy or job post, is a notice that a company or organisation has an open position and is looking for someone to fill it. Job advertisements usually include information about the company, the position, what the applicant should include in their application, and how to apply.
When writing a job advertisement, there are certain things you should include to make sure you attract the best candidates. You should describe the company and what it is like to work there, list the responsibilities of the position, and specify what skills and qualifications are required.
Also, more important than ever before, you should always include salary information, any benefits the company offers employees and details about company values and culture.Did you know, in a recent Reed study they found that 1 in 4 candidates said they wouldn’t apply for a job without a salary advertised.
"Job Advertisement" Definition
an announcement in a newspaper, on the internet, etc. about a job that people can apply for
How to write a great job advertisement
When you are writing a job advertisement, there are a few key things to keep in mind. You want to attract the ideal candidate, so you need to make sure your ad is clear, concise, inclusive and includes all the relevant information.
We’ve written a blog all about this that you can check out here; How To Write An Effective And Optimised Job Advert
There are also a few things you should avoid including in your job advertisement. You want to make sure you don’t discourage any potential candidates, so steer clear of anything that might do that.
Some things to avoid are; using sexist language, making assumptions about who will apply and what their availability is, and listing too many requirements or qualifications that aren’t truly necessary for the advert.
Including these things in your job advert could mean you miss out on some great candidates, so it’s best to avoid them altogether. You’d be surprised, but we see some of these a lot!
Writing a job advertisement at the moment?
If you are, download our FREE job advert template now!
Publishing your job advert
Once you’ve got your amazing job advert, it’s time to publish it! But where should you do that?
There are a few options; you could post it on your website, on job boards or you could share it on social media. Perhaps you have a large network and can just tell people about the position and see if anyone is interested.
The best thing to do is to try a few different things and see what works best for you. There’s no one-size-fits-all answer when it comes to this, so experiment until you find what works best for your company.
If you are looking for maximum coverage and want to target active candidates, job boards are the way to go. Check out our market-leading, flat fee job advertising service here.
We hope this has helped clear up what a job advertisement is and what you should (and shouldn’t) include when writing one. If you have any questions about anything in this blog, get in touch today.
