Diversity and Inclusion Recruitment
Diversity statements won't fill your shortlist. Advertising in the right places will...
Most job adverts reach the same pool of people. If you want a more diverse workforce, you need to advertise somewhere different.
Get Staffed has partnered with Diversifying.io, the inclusive job board run by Diversifying Group, a certified B Corp. Every Branded Pro advert now goes live on Diversifying.io as well as Indeed, Totaljobs, Reed and 50+ other boards.
Diversifying.io only advertises for employers who sign up to its principles of inclusive hiring. Candidates know that before they apply. That’s why they’re there.
One Specialist Board. Built Around Candidates Who Choose Where They Work.
Diversifying.io doesn’t sort candidates into separate boards by group. It’s one board for every kind of role, used by people who want an employer that shares their values. Here’s what your advert gets when it goes live there.
A person checks it before it goes live
Diversifying.io’s team reviews every advert for discriminatory or biased language before it’s published. Candidates are told this up front.
An employer profile that does the persuading
Candidates from under-represented groups often rule themselves out before applying. Your profile shows your culture, values and benefits with video, images and stories, so they can see whether they’d fit.
Job alerts to registered candidates
When your role goes live, Diversifying.io emails it to relevant registered candidates. People who weren’t searching that day still see it.
Reach beyond the job board
Diversifying.io promotes roles through community partnerships, networks and targeted outreach, so your advert reaches people who don’t spend their evenings on job sites.
Candidates who chose to be there
People use Diversifying.io because they want an employer that matches their values. An anti-racist culture. Sustainable practices. Hours that work around the school run.
Every employer meets the same standard
Every employer on Diversifying.io agrees to its principles of inclusive hiring and safe spaces for people to be themselves at work. Your advert sits among employers who’ve made the same commitment.
Genuine Standards. Genuine Results.
Diversifying.io is run by inclusive hiring specialists, not a job board that added a diversity filter.
2015
the year Cynthia V Davis CBE founded Diversifying Group
123.4
Diversifying Group's B Impact score. 80 qualifies for B Corp. The median business scores 50.9.
437
employers with a profile on Diversifying.io, including the Bank of England, the BBC and Aldi
100%
of adverts checked by a person before they go live
Why Diverse Hiring Isn't Just The Right Thing To Do
McKinsey’s 2023 Diversity Matters Even More report analysed 1,265 companies in 23 countries. Companies in the top quartile for gender diversity on their executive teams were 39% more likely to outperform financially than those in the bottom quartile. For ethnic diversity, the figure was also 39%.
BCG found the same pattern with new ideas. Companies with above-average diversity in management made 45% of their revenue from products and services launched in the previous three years. Companies with below-average diversity made 26%.
Both studies show a link, not a guarantee. But McKinsey has found it in every edition since 2015.
The organisations making real progress aren’t writing diversity policies. They’re changing where they advertise.
Wider Reach and Targeted Communities. One Advert.
Diversity advertising usually sits apart from everything else. A separate board, a separate budget, a separate login.
Branded Pro puts Diversifying.io and the mainstream boards in one campaign. You don’t choose between reach and representation. You get both, from one account.
Post on Diversifying.io directly and one advert starts at £250 + VAT. Branded Pro is £349 per role and covers Diversifying.io, Indeed, Totaljobs, Reed and 50+ more boards.
Branded Pro includes:
- Branded job adverts with your logo and company colours
- Your advert on Diversifying.io, checked for biased language before it goes live
- Adverts on Indeed, TotalJobs, Reed, CV Library, The Guardian Jobs and more
- Video screening tools built into your account
- A dedicated account manager
- Unlimited hiring access
- Advert copywriting guidance to ensure an inclusive advert
One package. One price. No add-ons.
Frequently Asked Questions
Have a question? Here are answers to the ones employers ask most about diversity and inclusion recruitment and Diversifying.io.
What is diversity and inclusion recruitment?
Diversity and inclusion recruitment means actively putting your roles in front of candidates from under-represented groups, instead of waiting for whoever finds you on mainstream channels. An inclusive advert helps. But where you advertise decides who sees the role in the first place. Specialist boards like Diversifying.io reach people who are looking for inclusive employers.
What is Diversifying.io?
Diversifying.io is a job board for employers committed to diversity and inclusion. It’s run by Diversifying Group, a D&I recruitment and consultancy business founded by Cynthia V Davis CBE in 2015 and a certified B Corp since April 2023. Every employer agrees to its principles of inclusive hiring, and every advert is checked for discriminatory or biased language before it goes live.
Who will see my job on Diversifying.io?
People looking for an employer that shares their values. That includes candidates from Black, Asian and minority ethnic backgrounds, LGBTQ+ candidates and disabled candidates, as well as anyone who wants an inclusive workplace. Registered candidates get an email alert when a relevant role goes live, and Diversifying.io promotes roles through community partnerships and outreach. Through Branded Pro, the same advert also runs on Indeed, Totaljobs, Reed and 50+ other boards.
Does advertising on Diversifying.io mean I can only hire from certain groups?
No. Diversifying.io is open to every candidate, and you hire the best person for the job. That’s also where UK law draws the line. The Equality Act 2010 allows positive action, such as advertising where under-represented groups will see your role. Outside narrow exceptions, it doesn’t allow you to choose someone because of a protected characteristic. Advertising more widely is the lawful way to widen your shortlist.
Is D&I recruitment only relevant for large employers?
No. A business hiring two people a year has the same problem as one hiring two hundred. If every advert goes to the same places, the same people apply. Smaller employers can fix it faster. You don’t need a diversity strategy or an HR team to post on Diversifying.io. You need a role to fill and an account.
What's included in the Branded Pro package?
Branded Pro costs £349 per role. It includes your advert on Diversifying.io and 50+ mainstream boards including Indeed, Totaljobs and Reed, an employer profile on Diversifying.io, branded adverts with your logo and colours, video screening tools, a dedicated account manager and full candidate management in our applicant tracking system. Diversifying.io is included as standard. There’s no extra fee for it.
Do I need to write an inclusive job advert?
It helps wherever you advertise, and on Diversifying.io it gets checked. Their team reviews every advert for discriminatory or biased language before it goes live. Get Staffed includes advert copywriting guidance as standard, so you don’t need to be an expert in inclusive language before you post. We’ll help you get the wording right first time.
How is Get Staffed different from a traditional recruitment agency?
A recruitment agency charges a percentage of the candidate’s salary, typically 15–20%. On a £40,000 hire, that’s £6,000 to £8,000. Get Staffed charges a flat fee per role, regardless of salary. You get the same advertising reach, you keep full control of your hiring process, and you keep the money. For employers hiring regularly, the difference adds up fast.