Here's what the hiring experts are saying about salary inclusion

Should You Include Salaries in Job Posts and Adverts?

Job searching can be a daunting and sometimes frustrating experience for candidates. Among the many challenges faced, one recurring and noisy pet peeve stands out: the lack of salary information in job adverts.

 

This begs the question: Does it make sense for employers to display a salary in their job adverts? And what are the consequences if you don’t?

 

In this article, we will explore how including salary details can improve the recruitment process, alleviating candidate frustrations and fostering transparency for a more successful hiring experience.

 

“Being completely transparent about salary and benefits must be the future of the recruitment process. From a candidate’s perspective, I am uncertain whether I would apply for a role that does not disclose the salary. It becomes exceedingly challenging to determine if the position aligns with one’s experience and expectations without this crucial information. 

Many individuals frequently complain that job boards have facilitated hasty job applications. Therefore, if we want candidates to invest more time in personalising their applications, we must provide them with all the necessary information to ensure that their time is well-spent.

Transparency also holds significant advantages from a hiring manager’s perspective. It not only attracts a greater number of applications but also increases the likelihood of receiving applications from candidates who match the desired level of expertise. It also sets the tone for a future relationship with employees based on honesty, trust and transparency.”
James Cooper, Director of Get Staffed.

 

Benefits of Including a Salary in Job Posts

According to a LinkedIn survey, 61% of respondents highlighted that compensation was the most important aspect of a job description. Similarly, a separate Glassdoor study revealed that a substantial 67% of candidates prioritise the salary mentioned in the job description as their initial point of interest. 

 

Including a salary range in job posts can offer several benefits for both employers and job seekers. By providing salary information in job ads, organisations can streamline their recruitment efforts, attract suitable candidates and foster a positive candidate experience.

 

Here are some of the advantages of including a salary range in job adverts:

 

Enhanced Transparency

One of the key benefits of including a salary range in job posts is the promotion of enhanced transparency throughout the recruitment process. By providing job seekers with upfront information about the salary range, employers create an environment of openness and honesty. 

 

This proactive approach sends a strong message to candidates that the organisation values their time and respects their needs. It builds a foundation of trust between the employer and the candidate, creating a positive and productive relationship from the very beginning.

 

Time-Saving for Candidates and Employers

The inclusion of a salary range in job posts offers a time-saving advantage for hiring managers and candidates. By providing candidates with access to salary information upfront, they can efficiently evaluate whether a position meets their financial expectations and aligns with their career goals. This knowledge empowers candidates to make informed decisions about whether to invest their time and effort in pursuing the opportunity.

 

For candidates, knowing the salary range allows them to quickly assess if the compensation offered is in line with their expectations. This helps them prioritise their job search and focus on opportunities that are more likely to meet their financial needs. 

 

Without this information, candidates may spend considerable time and effort applying for positions only to later discover that the salary falls below their requirements. By including a salary range, employers save candidates from potential frustration and wasted time, leading to a more efficient recruitment process.


On the employer’s side, providing a salary range helps filter out candidates who are not interested in the offered compensation. This reduces the number of applications from candidates who would not consider the role due to salary constraints. 

 

By narrowing down the applicant pool to candidates who are genuinely interested in the salary range, employers save valuable time and resources during the screening and interview process. This allows them to focus their efforts on evaluating candidates who are more likely to be a good fit for the position, streamlining the hiring process.

 

Increased Quality of Applications

At Get Staffed, we have noticed a significant impact when including salary information on job ads. The inclusion of a salary range in job posts not only provides transparency and saves time but also contributes significantly to an increased number and improved quality of applications.

 

According to our recent statistics for all jobs across 2023, we’ve observed a notable 35% increase in the number of applications when a specific salary is shown compared to when the term “competitive” is used. 

 

Looking closer at the data, we found that including an exact salary in the job posting leads to a considerable 17% increase in application numbers compared to postings without any salary information. But what’s even more striking is that when job listings provide a salary range, we observed a 52% increase in the number of applications received.

 

By providing salary information, employers attract candidates who are genuinely interested in the role and its associated compensation package. These candidates are more likely to be motivated and committed to the position, as they have already assessed the financial aspect and determined that it meets their requirements. This results in a higher quality applicant pool, consisting of candidates who are not only qualified but also genuinely interested in the opportunity.

 

When employers receive applications from candidates who are already aligned with the salary range, the selection process becomes more efficient and effective. Hiring managers can focus their efforts on evaluating candidates who have a genuine interest in the role, saving time and resources. 

 

This streamlined process allows employers to invest their energy in assessing the qualifications, skills and cultural fit of candidates who are more likely to accept the job offer if extended.

 

The increased quality of applications resulting from providing a salary range facilitates better decision-making during the selection process. This leads to a more targeted and effective evaluation of candidates, improving the overall quality of hires.

 

Positive Employer Branding

When employers demonstrate transparency in job postings by including a salary range, it has a significant impact on their employer brand image. Job seekers today value organisations that prioritise transparency, fairness and open communication throughout the recruitment process. 

 

When employers provide a salary range in their branded job ads, they show respect for candidates’ needs by providing essential information that helps them make informed decisions about their career choices. This level of transparency builds trust between the employer and candidate from the very beginning, establishing an open and honest communication channel.

 

Positive employer branding not only attracts top talent but also contributes to employee retention. 63% of UK adults say their company’s culture is one of the main reasons for staying in their job. 

 

Candidates who are attracted to organisations with a reputation for transparency are more likely to accept job offers and stay committed to the company in the long term. A positive employer brand image helps create a positive working environment and fosters employee loyalty and satisfaction.

 

Positive employer branding through transparency in salary disclosure also extends beyond the recruitment process. It positively impacts how the organisation is perceived by other stakeholders, including current employees, clients and the broader community. A company that values transparency and fair compensation practices is more likely to be regarded as ethical and trustworthy, strengthening its overall reputation.

 

Competitive Advantage

Including a salary range in job posts can provide employers with a significant competitive advantage, setting them apart from competitors who choose to withhold this crucial information.

 

When candidates are exploring multiple job opportunities simultaneously, salary plays a vital role in their decision-making process. The availability of salary information in job posts allows candidates to make a more informed comparison between different opportunities. 

 

This proactive recruitment approach differentiates them from competitors who choose to keep salary information undisclosed until later stages of the hiring process. Candidates appreciate organisations that value their time and are upfront about compensation, as it allows them to make better-informed decisions about which positions to pursue.

 

Conclusion

The inclusion of salary details is a vital component of successful recruitment strategies. Including salary information or a salary range in job postings promotes transparency, builds trust, streamlines the screening process and enhances an organisation’s employer brand

 

At Get Staffed, we believe that it is a good idea to include a salary range in job posts for transparency. This helps to give candidates an idea of the level of the role and whether or not it is worth them applying. 

 

If you would like to find out more about how to write an effective job ad, then check out our free job advert sample!