How To Get The Most Out Of Advertising Your Jobs Online
You’ve got a job opening. It’s a good one, but you need exactly the right candidate to fill it. ‘Almost’ is not good enough. ‘Just about’ won’t do.
So you decide to go ahead with advertising your jobs online to ensure that enough people see them and you get a few excellent candidates to choose from. It makes sense, doesn’t it? But simply posting a job ad and waiting for the applicants to come to you isn’t enough these days.
You have to work at it.
You have to get it right.
And that’s all down to that advert (and posting it in the right places – but that’s what we’re here for).
When you are advertising your jobs online and are putting your ad together you shouldn’t assume that just because you are including all the details it will attract the right people. Or enough people. It’s great for the applicants if only a handful apply, of course, but for you? Not so much. You want choice. You don’t want to have to make do just because a small number of people applied.
The first thing to do is to sell your company. No, not like that, it’s not that desperate! Sell it through your ad, make it sound like the kind of place that people would be crazy not to want to work in. Because it is, isn’t it? That’s why you’re so proud of it. Well that pride and confidence in your company needs to come across in your ad. The best way to do this is to think of all the things that make the place special, that make it stand out from the crowd, that make you love working there, and include them in the ad. You want your applicants to be just as excited about the prospect of working with you as you are working in the company.
You’re trying to entice good people to you, and that means you need to do something a little more than simply list what and who you’re looking for, and give a few quick bullet points about what they might be expected to do. If there isn’t enough information in the job advert then some people – some of the best people – will shy away from applying. It’s not that they don’t have the skills, they may well have them in spades, but if they don’t know exactly what they’re applying for, they just might move on to the next ad that gives them some more details. The next ad which could be a competitor of yours and who, because they spent more time getting their ad just right, has just snagged the best candidate in town.
So you can see why getting your ad right when advertising your jobs online is so important. It’s true you can tweak it once it’s up and live, but that does not necessarily give a good impression of your company. The people who have already applied may find that they are no longer suitable, and the people who looked at the ad and moved on aren’t that likely to come back… Get it right the first time and you won’t miss out.
The ad, therefore, has to be easy to understand and clear about what is required (both from the candidate, and from you as a company).
And then there is the salary.
When you look at job ads online you’ll see that some of them state a salary and others choose not to. Which ones are the ones that get the most applicants? That’s right – the ones that tell the candidate what to expect in terms of remuneration. The job might sound ideal, and the right person may well apply even without knowing how much they will get paid, but that’s a big maybe.
Would you chance it?
Would you want to be asked for an interview and all that entails only to find that the salary is far lower than you can accept?
So be fair. If you know how much you’re willing to pay to get the right person, state it when advertising your jobs online. Forget about letting your competitors into the secret inner workings of your company – get the right employees and you’re already winning.
And that’s it. Put enough information into the ad to ensure that the right people apply, and let them know what they’re going to get in return. Do it right, and you’ll only need to do it once.